Agencija za medije imenovana nacionalnom kontaktnom točkom za provedbu Uredbe (EU) 2024/900 o političkom oglašavanju
Zagreb, 13. travnja 2026. - Agencija za medije imenovana je nacionalnom kontaktnom točkom za provedbu Uredbe (EU) 2024/900 o transparentnosti i ciljanju u političkom oglašavanju.
Republika Hrvatska donijela je u ožujku 2026. Zakon o provedbi navedene Uredbe, kojim je Agencija određena kao nacionalna kontaktna točka.
Uredbom se propisuju pravila o većoj transparentnosti političkog oglašavanja, uključujući način prikazivanja političkih oglasa određenim skupinama korisnika, osobito u digitalnom okruženju. Većina njezinih odredbi primjenjuje se od 10. listopada 2025. godine.
Kao nacionalna kontaktna točka, Agencija za medije središnje je mjesto za suradnju i razmjenu informacija s nadležnim tijelima drugih država članica Europske unije i s Europskom komisijom u pitanjima primjene Uredbe.
Sukladno Zakonu o provedbi Uredbe (EU) 2024/1083 o uspostavi zajedničkog okvira za medijske usluge na unutarnjem tržištu, Agencija za elektroničke medije nastavlja djelovati pod nazivom Agencija za medije.
For additional information please contact:
Croatian Regulatory Authority for Network Industries (HAKOM)
- Roberta Frangeša-Mihanovića 9 Street
- 10110 Zagreb, Croatia
- Tel. + 385 (0) 1 700 70 07
- Fax + 385 (0)1 700 70 70
Media inquiries can be submitted online using HAKOM’s official website: www.hakom.hr
About Hakom
HAKOM - Croatian Regulatory Authority for Network Industries – ensures preconditions for a fair market competition, stable growth and environment for innovations in the electronic communications and postal services market. HAKOM protects users’ interests and the possibility of choice among various communications and postal services at affordable prices, defines sustainable competitive conditions for operators and service providers under fair conditions for return on investment, and provides support to economic growth, public services and the quality of life in the Republic of Croatia by using modern technologies. HAKOM’ strategic goals are: to promote regulation of the electronic communications and postal services market, to support growth of investments and innovations in the electronic communications and postal services market, to provide efficient use of limited resources, to accelerate the growth of broadband products and services, to provide affordable offers of communications and postal services, to provide protection and informing of users, to build an efficient and comprehensive information system, to define and implement efficient processes, and to acquire multi-disciplinary expertise in market regulation.